DJ Sammy (born Samuel Bouriah) is one of Spain's most popular DJs and producer. The Mallorca native was obsessed with dance music from a young age, buying his first turntables in his teens and studying music technology at Majorca Music College to further his technical ability. His career started in earnest in 1984 when he started playing out at clubs such as Alexandra's, Banana's and Zorba's while enjoying a second string to his bow by spinning the latest dance platters for local radio station Cadena Top. A pivotal turning point arrived in 1991 when he met Dutch dancer Marie-José van der Kolk as they performed at Zorba's in Palma. Their obvious chemistry was rekindled the following year when Sammy became resident DJ at Arenal's Joy Palace where van der Kolk was dancing. Soon they became lovers as well as workmates, and when Sammy decided to launch his production career he didn't have to search far or wide for a singer. They joined forces in November 1995 for DJ Sammy's first single 'Life Is Just A Game' with van der Kolk restyled under the much more palatable alias Carisma. It became a top ten Spanish hit while follow-ups 'You're My Angel' and 'Prince Of Love', made inroads into the lucrative German market. They were collected on 1998's debut album Life Is Just A Game along with two more sun-kissed dance pop anthems 'Golden Child' and 'Magic Moment'.
By 2001 Sammy had founded Bahia Music Management and set up dance label Super M Records, as well as hosting one of Ibiza's busiest club nights at Es Paradis, the perfect testing ground for his new material. His worldwide breakthrough followed shortly afterwards as his Balearic take on Bryan Adams's soft rock anthem 'Heaven', worked up with German trance producer Yanou and sung by another Dutch vocalist Do, took off all across Europe and Australia. It sold over two million records, went to number two in the USBillboard Hot 100 and one better in the UK. Sammy stuck with the remodel formula for 'The Boys Of Summer', reinventing Eagles' drummer Don Henley's 1984 hit, this time with vocals supplied by van der Kolk under her new stage name Loona. It peaked at number two in the UK charts, ten places higher than the original. Parent album Heaven performed strongly too, although its danced-up cover of The Mamas & The Papas' 1965 standard 'California Dreamin'' remained an album track only.
After touring extensively he returned to Mallorca and pursued an all-out trance direction for 2005's third album The Rise. Loona was again on hand to voice first single 'Rise Again', which used a hefty sample of U2's 'Where The Streets Have No Name' and was featured on the soundtrack to the movie It's All Gone Pete Tong. Sammy scored a UK top ten with its second single, a cover of Annie Lennox song 'Why' with vocals by German singer Britta Medeiros, its rise assisted by a startling video featuring holographic figures singing the song. By 2007 he was working with a new vocal protégé, British born club sensation Nyah, but was unable to repeat the chart feats of old with a take on R.E.M.'s 'Everybody Hurts'. Sammy's schedule proved unrelenting all the same as he remixed Enrique Iglesias 'Tired Of Being Sorry' and wrote and produced tracks for David Bisbal, Soraya Arnelas and the Queen of Spanish pop Marta López. He also toured the world with the Balearic Masters and compiled and mixed its accompanying double album for Ministry Of Sound.
Sammy's next big push came in 2009 with production credits for Mikel Johnson and Nena, a remix of Michael Jackson's 'Earth Song' and another single with Nyah, 'Feel The Love'. He also launched his multi-platform MyClubRoom concept. With the aim of bringing Balearic vibes to a bigger audience, it had an open-ended remit that embraced club events, television and online promotions. It was spearheaded with a internationally syndicated weekly Saturday night radio show that featured Sammy's selections of the hottest new dance tracks as well as sets from fellow superstar DJs such as Ferry Corsten, Fedde le Grand, Eddie Halliwell, Sander Van Doorn and Bob Sinclair. In 2010 the concept grew into its own regular club night at Privilege in Ibiza, with Sammy performing alongside fellow resident DJs D.O.N.S., Julian Vegas and Enric Riccione, with 3D visuals and stage design overseen by Luc Thélio, a former member of Paris's infamous Moulin Rouge. The night proved so popular it awarded the sought-after Revelation party of 2010 award. Sammy developed the brand further by launching it as a label offshoot, signing one-off releases by artists including Julian Vegas and Jordi Villalta. After a two-year absence developing MyClubRoom, Sammy returned to his Mallorca studio, trying out new ideas with a string of different singers. 2011 saw him working with American singer Jean-Baptiste and Nyah on the Ibiza flavoured 'Animal', while also dabbling on a retro pop dance project with Miss Kookie that exploded across the German dance scene with a new version of the Irving Berlin standard 'Puttin' On The Ritz'. In 2013 he went back to the future, collaborating with multi-platinum American siblings The Jackie Boyz on the poppy and punchy 'Shut Up & Kiss Me'.
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